Fifteen years of UX, design systems, gamification and narrative work. I run as a one-person studio, so you get the thinking and the finished files from the same person. Currently working with clients in New Zealand and Europe.
Taking on new projects · remote or onsite in Auckland
Two live client projects, one self-initiated product and the narrative research behind all of it.
Contracted to design the UI foundations, visual system and operational tools behind a satellite monitoring platform used by fishing fleets across the world’s oceans.
Full creative authority over a film festival edition: identity, format system, motion and a seven-month campaign a team of two can run alone.
Case study coming soon
A QA process designed end to end, then turned into a gamified course that teaches it. Proof of what I can take from brief to finished product on my own.
Worldbuilding, folklore research and a finished novel — the narrative craft behind the structure I bring to product work.
Fernando led the visual storytelling of our projects and kept design, narrative and user engagement aligned across all of them. He brought creativity, attention to detail and a strategic vision that contributed directly to the success of our digital initiatives.
Four ways to hire me, one person doing the work in all of them.
Interfaces, dashboards, operational tools and data-heavy screens. Design system, component set and developer-ready specs included, not quoted separately.
Best as a fixed-scope project or a few weeks embedded with your teamOnboarding, internal training and documentation turned into something people finish: progression, feedback and a reason to keep going. Built and delivered, not just specified.
Usually one project, from content audit to working productVisual identity and the format system behind it, so every poster, reel and social piece comes from one master and your team can produce the rest without me.
Project, with an optional retainer through the campaignImage, video and copy pipelines that hold a brand steady across dozens of assets. I use AI where it saves days and keep the decisions, the final UI and the quality bar manual.
Standalone, or folded into any of the aboveA short call, then a written proposal with scope, price and dates before anything begins.
Fixed price per project, or a day rate for embedded work. No surprises mid-way.
One person, start to finish. You talk to the designer doing the work — client work in English and Spanish.
Auckland-based. Onsite across Tamaki Makaurau, remote anywhere — I already run projects across time zones.
Not sure which of these you need? That is a normal place to start.
Tell me about the problemClient work across banking, retail, health, industry and culture — in Spain, and now here.
Progression, challenges and motivation design for training, internal communication and engagement programmes.
Sites and digital products with a clear architecture, readable navigation and a story running through them.
Technical manuals and process diagrams that people can follow without a second explanation.
Health communication for patients and carers, where being misunderstood has a real cost.
Identities and retail experiences for small businesses, from the mark to what ends up on the shelf.
Characters, worlds and compositions built to carry meaning, not just decorate a page.
Let's create something meaningful together.
